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Branding vs Direct Response | Ep 378
The Game w/ Alex Hormozi
The Compounding Effects of Word of Mouth in Direct Response Marketing
In a direct response marketing environment, good will compounds faster than revenues. If you can delay the asking and have the patience to build something bigger, your good will will compound faster than your revenue in such an environment. And so this is the concept around,Give, give, give, rather than ask, give, giving, give. Comma, give, given, give, get.
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