Why RCS Messaging is a Necessity -- Dimitiris Maniatis // Upstream
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The MarTech Podcast - Demetris Maniades, CEO of Upstream Systems
Demetris Maniades: Marketing is always getting more complicated. I think RCS messaging is a great example of that. He says it's not just now sending messages and communication to someone you could build rich experiences, but it's always going to be dependent on what platform the person is used to accept that messaging. Benjeshap: My advice is to just focus on keeping your customers happy.
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