206. Building an expertise business around a proprietary framework with Billy Broas
How to Sell Advice
How to Be a Successful Copywriter
Sally Kohn: Let's break down your business model a bit because I know you have a copy critique. Maybe we'll start there. So I guess maybe walk me up your path a little bit from copy critique and then you've got a VIP day. What else do you have? Or maybe explain those two first and then we'll talk about the other things. This is great. It sort of maps to my general paradigm that we go from doing. So you were copywriting for a long time and you developing those skills to slowly moving into either managing other other people or managing your client's project. And then to teaching as sort of the tail end and to selling those as products
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