M3GAN 2.0
Pop Culture Happy Hour
00:00
Marketing Strategies in 'Megan 2.0': A Queer Icon's Journey
This chapter explores the marketing strategy behind 'Megan 2.0', focusing on its portrayal of the character as a queer icon. It highlights the intentional shift from organic acceptance in the first film to a more strategic approach in the sequel, particularly noting the timing of its release during Pride Month.
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