How to Create a Strategy for a B2C Company

How do you navigate the intricate balance between the rapid-paced weekly sprints of agile software development and the long-term planning cycles inherent in hardware components?

In this episode, I spoke with Dominik Busching -Head of Product at Tado- and unveiled how they create innovative solutions that not only enhance user satisfaction but also contribute to the sustainable transformation of the energy industry.

In this episode, we talked about:

• What are the challenges of Strategy in the intersection of Hardware and Software.
• How they went from a tacit strategy by their founders to a fully-fledged Product Strategy using written narratives.
• How they identify trends in a complex space.
• How they test hypotheses in the hardware world.

And much more!

You can find Dominik on Linkedin.

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)