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116: Tara Stiles on the Creation of Strala Yoga and How She Started a Yoga Movement

The Light Watkins Show

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Charge vs Not Charge

i started this called the shine in los angeles. And for the first several weeks, or maybe even months, it was free. I decided to start charging for it to help pay for stuff. And i noticed a difference in the percentage of people actually showing up and staying in. A hundred percent. The people that came really wanted to do yoga. They didn't just want to do something that was free,. You can look at the village voice and there's all this free activities to do. So cost wasn't an issue. But what was in common was everybody wanted to do a yoga class in this way.

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