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23min chapter
Only 36% of Google Searches Go to Websites: New Zero Click Report
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
Google's Dominance in Search and Click Distribution
The chapter delves into a report revealing that a significant portion of clicks on Google searches in the US goes to Google-owned properties, with only a small percentage directed towards paid ads. It explores the implications of ad blockers on click percentages and discusses the varying trends in click distribution between the US and Europe, attributing them to factors like legislation and antitrust issues.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode