The Primacy Effect

The primacy effect refers to the tendency to recall information presented at the art of a list better than any information presented in the middle or the end. We have a short attention span, and we're simply far more likely to pay attention at the ing. If we recite items on a list, the first item is always recited, and thus is much more likely to be practised by us. Later in the show, i'll get on to how brand use the primacy effect. But fornow let's go back all the way to 19 forty six to hear about one of the earliest studies on the effect.