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20: The Cost of Beauty

Money Feels

CHAPTER

Why Women Spend More Money on Beauty Products Than Beauty Products

I was actually surprised that men still spend quite a lot. They spend about $175,680 over the course of their lifetime. The research shows that women prefer to spend money on beauty rituals and experiences rather than products. We're also more likely to spend the most money on facials. And second place is haircuts and then makeup, manicures, and pedicures.

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