Sports Diplomacy: Investment in Sport as Soft Power
Sportonomic
UAE Sports Investments: A Strategic Soft Power Play
Exploring the UAE's utilization of sports investments for soft power, from owning football clubs worldwide to intertwining motor racing with tourism. The chapter delves into Abu Dhabi's investments in City Football Group, the connections between football, aviation, and global economic diplomacy, and the cross-industry collaborations with private equity investors.
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