Using Data to Acquire, Engage and Retain Banking Customers
Banking Transformed with Jim Marous
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The Importance of Intelligence in Customer Journeys
The amount of intelligence that your organization can create over time, work with many different size and types of financial institutions, makes it so that you can say, hey, you know what, if we provided our clients with this insight, they're going to be able to even do more of what we get a handle on over time. This is, I think sometimes way overlooked by organizations that want to build their own process or cross-sell program. The third party providers really provide so much depth of knowledge because of how many customers you actually work with right? Yeah, absolutely.
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