The Importance of Scaling Your Business

India is an elite market. If you can get like tastemakers, writers, engineers to use you, then when you scale each other things, they're kind of upstream culturally of others. We launched electronics in 2010 and our books business was growing crazy. But after we launched one month went by two, three, four, five, six, six months went by. I remember almost like just 100 hours a day. And it was not growing at all for six months. Well, books was just flying. Yes. What was it? It was a holdup. After four or five months of just waiting and watching, we said, okay, we need to do something. This is