373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand
The My Wife Quit Her Job Podcast With Steve Chou
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The Principles of Persuasive Appeal
Social proof serves to reduce people's uncertainty of what they should do if we can demonstrate our credentials, a our experience and nohow. People will defer to experts in a particular area when presented with evidence from outside their organization. In the case of authority, if you see one or two or more testimonials from acknowledged experts advocating what comes next, everything that comes next is in fused with that authority,. It makes it more successful as a persuasive appeal. Those things should go first.
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