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Business, Innovation and Managing Life (September 1, 2021)

The Stephen Wolfram Podcast

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Do You Have a Trade Mark?

If you're planning a company where you think the life span of it will be five years, let's say, maybe even ten, then don't name it after yourself. And also, if you personally don't think you're signing up for kind of the long term, then, you know, it's a good way to not as soon as you've named a company after yourself, you're kind of stuck with it. So i would say if you're really interest in doing things for the long term and you are, um, ar, prepared to sort of take responsibility for it, then use your name. Otherwise, don't.

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