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The Vergecast
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Spotify's Podcasting Ambitions
This chapter explores Spotify's strategy in the podcasting arena, emphasizing its approach to exclusive content and dynamic ad insertion. The discussion reveals how Spotify aims to leverage data for targeted advertising while navigating the balance between audience engagement and monetization. It also critiques the implications of Spotify's exclusivity for both high-profile creators and smaller podcasters, raising concerns about independence in the podcasting landscape.
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