In this jam-packed episode, Sarah and Justin from Wake Up to Freedom take over the Systems Saved Me podcast to break down how they escaped the pressure of constant launching and evergreen funnel fatigue. They share their behind-the-scenes journey to building a sustainable, systems-based business that supports consistent sales without burnout.
Sarah and Justin reveal the Gateway Model—a refreshing, repeatable system that lets them stay connected with their audience while keeping their calendars spacious. They walk through the exact monthly rhythm they use, why fresh low-ticket offers can be your best marketing tool, and how they consistently drive traffic into their core offer without relying on high-pressure tactics or constant selling.
If you're seeking a business model that gives you both sales and sanity, this one’s for you.
MORE ABOUT SARAH & JUSTIN:
Sarah & Justin's Website
Want to create a Gateway Offer? Come up with your topic here.
Sarah & Justin's Instagram
Sarah & Justin's LinkedIn
Sarah & Justin's Facebook
TIMESTAMPS:
0:00 – Introduction from Jordan and guest handoff to Sarah and Justin from Wake Up to Freedom
2:40 – Why they walked away from launches and evergreen funnels, even when they worked
7:58 – The hidden downsides of over-promoting one offer or juggling too many
11:30 – The Gateway Model explained: small engaging offers that lead to a core offer
15:45 – Monthly rhythm: live workshops, replays, and flash sales that simplify sales
22:30 – The “Same Day Replay” system that maximizes a single live workshop
28:05 – How old resources and client tools become fresh, sellable assets
33:50 – Results: more sales, less burnout, and a rhythm that builds audience trust and conversions
