Evaluating Markets and Picking Startup Ideas with Charles Hudson
Village Global Podcast
00:00
Vertical Versus Horizontal Solutions
Horizontal is just so hard because you have to make so many people happy right without compromising the product. I'm always hesitant to fund a company and enterprise that doesn't have somebody either on the team or on the table with their advisors who sold enterprise software. In a 12 month sales cycle, you don't know nine months in, you could be on the verge of breaking through or you could be nowhere with the customer. So I tend to look for enterprise or people who at least have an appreciation for how hard enterprise selling is.
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