Design Resources - What Are They Feeling?

One of the things that's really interesting about building highly technological products is that we often think about them as a incredibly complicated machinery. The most useful mental model for me in what i've been doing is actually to not think as, you know, building a car, or even building a website,. Or riding sofware or anything like that. Ah, it's actually about throwing the best possible party you possibly can. And this is something we'll come back to again and again, you know.