Start the Week cover image

Hay Festival: exposing the secrets of rubbish

Start the Week

00:00

The Market Revolution: From Homemade Remedies to Commercial Products

This chapter examines how single-use plastic sachets, introduced in the 1980s for shampoo packaging, transformed consumer behavior in India. It highlights the shift from traditional remedies to commercially packaged products and the marketing strategies that influenced perceptions of necessity and quality among consumers.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app