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How To Optimize Your Consulting Business In Uncertain Times With Sean Sheppard: Podcast #299

Consulting Success Podcast

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How to Create Differentiation in the Marketplace

I want to ask you about competition. From the perspective of there are multiple firms that work in digital innovation or taking technology to the market. How do you personally view creating that differentiation? What have you focused on to create differentiation in the marketplace? I would say, normally you can do a positioning exercise. How are we different? That's super important. We all come from the startup world. We all know what it takes to get to product market fit. So we show them our model and say this is how we operate. This is a framework and you can use it on your own if you want"

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