Having the Soul in Your Business Is a Good Idea

adam: I'm curious, what from the book did you find yourself taking away the most and applying to your future ventures yet? Adam: They talk about optimizing for mojo overgrowth and growth. Of course, a business exists to earn money. That's its kind of practical function in the economy. But expressing something kind of artistically and having the soul is something you can choose. You still need to pay attention to the business fundamentals.