Innovation Is the Key to a Great Product, Not Innovation

We had thought that there would be a very strong correlation between being more innovative than others, in being the really big winners. What we foundi d is that it's not being innovative that matters, is the ability to scale the right innovations. And what be found is that if you calebrate with empirical validation, by firing bullets first, and then you get calebration, then you convert to the cannon ball, that's what correlates with the best performers overtime. That's really interesting. Let's talk about bullets versus cannon balls, right? So this is so again, tarting nowt back in the notion of the framework, right? Disciplined people, discipline thought,