How to Sell to Non-Buyers

In part 3 of a 3 part series on Product Strategy, Jim and Cici continue the discussion of how product strategy ties into value creation, and how specifically as a PE firm, we monitor our portfolio companies’ product strategy through taking a detailed look at their product roadmaps. We discuss how we conduct Product Strategy Reviews – the objectives, who’s in the room, and what we actually cover. We talk about why we’re focused on outcome-driven product roadmaps, how we work with our portfolio companies to prioritize what actually gets built and why that’s so critical when we’re allocating scarce resources to create value.