3min chapter

Curious Minds at Work cover image

CM 232: Vanessa Bohns on How We Influence Others – Encore

Curious Minds at Work

CHAPTER

Do You Know What Audience Tuning Is?

When we explain something to somebody else, we sort of take into account their knowledge so that our explanation matches what we expect that they know. We also take into accounttheir opinions so that when we say something, that other, wesort of say it in a way that we think will most resonate with that other person. So for example, if I go out to dinner and I'm telling you about my dinner, and I know that you really like the restaurant I went to, I'm more likely to talk about the positives of the meal than kind of talk about all the negative things that might have happened at the restaurant. It could just be basic things like giving directions or based on someone's

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