Five Things You Need to Know About Your ICP

As Dan recently reflected in the annual TMBA review, he and the Bossman saw their business almost double its revenue last year. On this week’s show Dan and Ian reflect on some simple principles or strategies that might help them and other business owners achieve the same in 2023.

Now, as this is the TMBA podcast, they have to come in 5’s. Dems Da Rules. They include niching down to blow up, why playing with pricing dynamics can be so powerful, and the opportunities lifestyle businesses often miss by not defining clear strategies:

‘What is a strategy? It is a painful constraint about your mission in the marketplace, and how your entire operation is roped into that promise … (it’s saying) our strategy is going to be 100% organised around this deliverable. And because the whole organisation is organised around that, we can't be copied easily. That's the idea. We cannot be copied, we will sit alone in the marketplace.”