User Defenders – UX Design & Personal Growth cover image

053-1: Be a Good Ancestor with Alan Cooper (Part I)

User Defenders – UX Design & Personal Growth

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The Terminology Hell of Interaction Design

Ancestry Thinking is a new way of thinking about software design. It's based on the idea that users are more important than designers. The company was founded by former Apple COO Steve Wozniacki and his wife, Joanne Houghton. Ancestry Thinking teaches people how to think in terms of "user-centered" concepts.

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