13min chapter

Served with Andy Roddick cover image

Zverev Wins Paris Masters, Rublev’s Latest Outburst, WTA in Riyadh plus “The Journeyman”

Served with Andy Roddick

CHAPTER

Tennis, Attendance, and Economics

This chapter examines the complexities of tennis events, specifically the women's finals in Saudi Arabia, highlighting the disparity between high-profile players and low spectator turnout. It discusses the financial drivers behind these events, the implications of sportswashing, and the challenges of building genuine fan engagement amidst lucrative deals.

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