Served with Andy Roddick cover image

Zverev Wins Paris Masters, Rublev’s Latest Outburst, WTA in Riyadh plus “The Journeyman”

Served with Andy Roddick

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Tennis, Attendance, and Economics

This chapter examines the complexities of tennis events, specifically the women's finals in Saudi Arabia, highlighting the disparity between high-profile players and low spectator turnout. It discusses the financial drivers behind these events, the implications of sportswashing, and the challenges of building genuine fan engagement amidst lucrative deals.

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