Sinocism's Bill Bishop on building a solo publishing business
The Rebooting Show
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How Did You Determine How Big the Addressable Market Is?
I underestimated how big it could get. There are several businesses that are trying to lose, lose that about China. I didn't do a bunch of market research when I did cynicism. My conversion range is within the 5%, 5 to 10% sort of paid versus free lists band. But my general view was the market's not going to be that big. And so for me, if I can make this into, you know, 2,900 subscribers over the next few months, that's, that'll be a fine business. That's your model.
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