Wisdom From The Top with Guy Raz cover image

The Empathy Edge: Maria Ross

Wisdom From The Top with Guy Raz

CHAPTER

Building an Empathetic Brand

Being an apathetic brand means being in lock step with your customers, listening to them and seeking their feedback. You can't just solve your brand problem with marketing. It's got to be everyone's job. And so that requires you to be constantly communicating with your customers.

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