Selling as serving

“There’s a huge amount of progress that comes from pitching yourself and putting information out there and having discovery calls and doing events and speaking at events and fielding questions and posting on social media and seeing what people want.”

Welcome to another episode of The Speaker Lab Podcast! Today, host Grant Baldwin welcomes Shannon GaNun, a former communications professional, college professor, and now a thriving full-time speaker who’s built an inspiring business around helping others communicate with purpose and confidence.

In this conversation, Shannon takes us through her remarkable journey, starting from her roots in a small Wisconsin town, through her early career on Capitol Hill, and onto the classroom at Georgia Southern University. She shares how her lifelong passion for effective communication eventually led her to pitch herself, land gigs, and build programs that empower leaders at corporations and associations to strengthen their impact through better speaking skills.

This episode dives deep into the realities of launching a speaking business later in life, the challenges of making a mid-career pivot, and the process of turning decades of both work and life experience into a valuable, marketable service. Shannon gets candid about overcoming imposter syndrome, learning the business side of speaking through The Speaker Lab, and tackling the not-so-glamorous parts.

If you’re someone who wonders if you’re “special enough” to be on stage, or if you’ve wrestled with questions of timing, self-doubt, or financial security in pursuing your passion, you’ll walk away with encouragement to start where you are, leverage your experience, and take that next step!

You’ll learn:

• Starting before you’re 100% ready
• Transitioning from learning to pitching, discovery calls, and social media outreach
• Recognizing value in communication versus sharing it on stage
• Overcoming fears or doubts about speaking in front of groups
• The misconception that speakers need unique backgrounds
• Solving a specific problem for a specific audience
• Packaging expertise into a sellable product
• And much, much more!

“Everybody, even though we’re all kind of ordinary, normal, what I consider middle class Americans, we all have a unique experience and so we can take what we have experienced and teach others.”

Episode Resources

• Shannon’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

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