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170 | The Business of Neuropsychology – A Conversation With Dr. Mark Barisa

Navigating Neuropsychology

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Strategic Planning and Branding in Neuropsychology Practice

This chapter focuses on the significance of strategic planning in neuropsychology practice, highlighting the often-overlooked skill within training programs. It introduces the SWOT analysis as a key tool for evaluating market positioning and emphasizes the importance of branding and service differentiation using relatable industry comparisons.

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