Optimizing for Conversion Campaigns on Facebook Ads

On the consideration ad, which is traffic. You're optimizing for impressions and costs per click. Consideration doesn't let you optimize for anything but cost per click,. So really, if you're wanting to overtime, get obviously more conversions than you would want to use what they now call a conversion campaign. But inside the conversion campaigns, you can optimize for a lead, you canoptimize for ad, do cart, and you can optimized for check out - or w is considered purchase.