Kirkland sells high quality or luxury goods made by the same manufacturers as alexander wang, georgio armany and other tir one retailers. It's an important reminder that putting out quality product that solves a clear problem for decades is the most tried and true strategy in business. All cosco has to do is look at their customer data, understand what sells through well in their store, understand what they can have made just as well the same brands that are in their store at a lower cost, and just rinse and repeat.