Food Limit Reactivity: "Even the thought of cutting back makes me binge” (part 2 of 2)
Breaking Up With Binge Eating
The Effects of Food Cue Reactivity on Weight Gain
Brain imaging studies have indicated that greater activation in the brain areas linked to reward and motivation can actually predict weight gain. If some people's minds are wired to give them greater motivation to eat every time they see or hear or smell tasty food, of course that creates a greater likelihood of weight gain. It has been shown that higher food cue reactivity leads to more eating in the absence of hunger and eating above a person's energy needs. Some people are not very sensitive to food cues most of the time, until they get hungry, and then their sensitivity to bakery smells or the sound of someone popping popcorn spikes. Other individuals have more stable reactivity to food cues, regardless of whether they're hungry
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