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4min chapter
FreshBooks’ Matt Baker on Value-Based Pricing
Staying Solo
How to Price for Value
FreshBooks founder and CEO of e-book company, John Defterios, talks about how to charge for value. He says that even if you are going to charge by the hour, you couldn't charge a much, much higher hourly rate than what your skills can provide. And he suggests not turning an entirely blind eye to market rate but instead using it as more of a secondary or third layer of checking versus your primary.
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