Is the Modeling Industry Toxic?

Stephanie Miller, known online as Steph Claire Smith, is the COO and co-founder of Australian health and wellness app, Keep It Cleaner (KIC).

From Melbourne Australia, Steph started her career modelling at aged 7. After moving to America to pursue modelling as a career, Steph was exposed to the extremely toxic side of the industry, which led to disordered eating, negative body image and an unhealthy relationship with exercise. She was told to start smoking as it’s a good suppressant for feeling hungry, the best fruit to eat were apples as they fill you up the most, and if you need energy have a black coffee or a diet coke. Realising that living like this was massively impacting both her physical and mental health, Steph moved back to Australia, where she met her business partner Laura.

In 2015, Steph and Laura launched their first E-book ‘Keep It Cleaner’. They saw a gap in the market that was filled with a lot of fad diets, quick fixes and guilt around food. They wanted to take it back to basics and create a programme that makes you feel good and celebrate how a healthy lifestyle can be varied for everyone. Fast forward several years, and they’ve launched a KIC subscription platform filled with recipes and workouts, and have their own line of over 80 health food products stocked in supermarkets across Australia. Alongside her businesses, Steph also co-hosts the KIC podcast and in May 2021 gave birth to her beautiful son, Harvey.

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