The Shift in Focus in Marketing

There's like a huge desire and all of a sudden the role of CS is just bubbling up big time Yeah, and a lot of those metrics NPS CSAT retention Upsell renewal. You're definitely hearing those obviously in CS because it's largely their you know Metrics that they track. So yeah, I would say that You know, it's it's about time for anybody who's listening that is in CS side of the house.