The Books & Podcasts That Marketers Love | Original Research
B2B Growth
00:00
The Greatest Marketer Has a Solid Understanding of Business and Accounting
Dan: I find the greatest marketers have a pretty solid understanding of like business holistically they understand and not just understand but know how to put together a P&L. James: If you're making decisions in a small part of marketing it has a big impact on the large company and you need to understand that impact. Dan: As more money gets invested into these companies the platforms acquiring more quality shows are going to get better as b2b growth is a sweet fish outlet. We'll wrap up with one final takeaway before we wrap up here, what do you think about our findings around podcasting specifically?
Play episode from 25:15
Transcript
