008 - Envy and Microtransactions
Psychology of Video Games Podcast
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Exploring Envy and Microtransactions in Video Games
The chapter discusses the concept of envy in relation to microtransactions in video games. It explores the idea of manipulating envy to improve understanding and impact, suggesting that triggering a sense of deservedness for those who make purchases could enhance conversion rates and user experience. The chapter also examines the distinction between malicious envy and benign envy, proposing ways to promote more benign envy among players.
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