Is Your Product or Service Relevant?

The product is it is both the most important thing, and that if you don't have a good product, you probably shouldn't be a business. But from an offer perspective, it's also it doesn't matter. You could sell 50 thousand dollar equipment, or you could sell five dollar packof gum. As a bit of expensive for a packof gum, maybe, but if you have a good offer, you can hook people on it.

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