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#297 Yvon Chouinard (Patagonia)

Founders

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Embracing Stress for Growth: The Principle of Yarak

This chapter explores the concept of 'Yarak' from falconry, highlighting its relevance in business as a state of alertness essential for growth. It emphasizes the role of intentional stress and effective leadership in fostering an environment conducive to evolution and continuous development.

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