Round Table China cover image

Winter wonderland in northeast China

Round Table China

The Importance of Developing a Niche for Tourist Attractions

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This chapter explores the importance of tourist attractions having a niche and developing their own identity, using the example of Harbin, a snowy city in northeastern China. It discusses how Harbin has successfully developed its own identity beyond just being a snowy place and the joy for its success in attracting revenue through tourism.

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