This chapter explores the importance of tourist attractions having a niche and developing their own identity, using the example of Harbin, a snowy city in northeastern China. It discusses how Harbin has successfully developed its own identity beyond just being a snowy place and the joy for its success in attracting revenue through tourism.
We invite you to step into the frosty magic of northeast China's Winter Wonderland! This season, an avalanche of excitement is sweeping through the country, as ice and snow tourism takes center stage. Brace yourselves, because Harbin, nestled in the icy embrace of Heilongjiang Province, has stolen the spotlight, as the ultimate playground for wintery fun.
On the show: Heyang, Yushun and Josh Cotterill.