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The Cult of Elon Musk (Part 2)

Sounds Like A Cult

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Elon Musk: The Cult of Personality

This chapter examines Elon Musk's ascent to celebrity status, particularly through his association with Tesla, which was founded by others. It critiques the narrative rebranding that casts Musk as a visionary while overshadowing the contributions of the real founders, and discusses the implications of his evolving political stance on the brand's mission. The chapter also engages with the dynamics of leadership, public perception, and the challenges of maintaining a brand identity distinct from its charismatic leader.

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