The Paradox of Choice

Sahil Lavingia is a founder, investor, and author. He is founder & CEO of Gumroad which exists to help every creative earn a living selling the stuff they make directly to their audience. He used the new equity crowdfunding rules in 2021 for Gumroad to be the first ever company to raise $5m from the crowd. He also founded SHL Capital, which invests more than $15 million a year in early-stage startups. Previously, he was Pinterest employee No. 2. In his spare time he wrote a book, “The Minimalist Entrepreneur: How Great Founders Do More with Less.”