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Christy Barnes on Positioning Your Franchise Marketing to Win Loyal Customers

The Art of Franchise Marketing

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How to Bring the Right People Into Your Franchise

We're not just taking anyone. We want to get to know the prospective franchise owners. It's a long process for them with multiple touch points with different members of our team. So we have a lot of checks and balances along the way to really make sure that's going to be a long term beneficial relationship. And ultimately, we want to know that they are passionate about dogs...and also business acumen.

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