Trouble Box is a weekly podcast from CNN Tech. This week, Jarrett looks at how to create value in the first interaction with anyone that they want to become a client or talk to on the phone or get anything useful from. "This stuff is all hard... It's uncomfortable to choose where you'll compete," says Jarrett.
Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason.