eCommerce Evolution cover image

Episode 228 - The State of eCommerce, the Economy, and What to Do Next with Jeremy Horowitz

eCommerce Evolution

00:00

The Importance of Diversifying Your Marketing Spend

The more you can just blow out one marketing channel, the more every other marketing channel does well and sells more. The Halo effect has been around probably for 100 years. If you're in the top 110 percent of brands, like you're just going to set yourself up for a special special moment in the company's history.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app