Product Managers Need to Write Stories to Engage Their Brains

Scientific evidence that our brains are wired to think in stories, not lists of bullets. Story telling also provides a way to take vague opportunities and raw data and make sense of it. Writing user scenarios is a great way to turn a list of customer needs and product requirements into a forment that others want to read. They'll let us imagine a world that doesn't exist and think about the steps we'll take to get there.