Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

How to tell stories (and sell tickets) with data - Nick Makarov, Austin FC

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Enhancing Fan Engagement Through AI Innovations

This chapter explores the use of AI technology to improve fan engagement and content delivery in sports organizations. The speaker discusses an AI-powered curation system that aggregates relevant sports articles and offers personalized email communications to better meet the needs of fans.

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