Chapter 05: Creating a Culture of Giving. Read by Stephen Fry.
The Life You Can Save by Peter Singer (Audiobook)
Introduction
We are more likely to do the right thing if we think others are already doing it, says Stephen Frye. Studies show that amount people give is related to how much they believe others are giving. Donors who were told about another member's above average contribution were twice as likely to renew their membership a year later.
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